Podcast Sponsorship Rate Calculator
Enter your average downloads per episode and the ad slot you are selling. We price the spot on a CPM basis (cost per 1,000 downloads) and show a fair range to quote.
Result
- Price per ad read
- $50
- Range to quote
- $35 - $65
- Per episode
- $50
- Per month
- $200
- CPM used
- $25 (typical)
Typical CPMs are rough market averages for host-read ads. Small shows with a narrow, engaged audience often charge more, and many sponsors pay per acquisition or a flat fee instead.
How this calculator works
Price per ad = downloads per episode / 1,000 x CPM. Typical host-read CPMs are often quoted at about $18 for a pre-roll, $25 for a mid-roll and $10 for a post-roll. We show a quote range from 70% to 130% of that price.
Use downloads counted in the first 30 days after release, which is the window most advertisers ask for.
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